INNOVATIONS CAMPAIGN
We pitched for the innovations side of BASF’s business. The brief was to communicate that their advancements in battery materials will double the range of electric cars and therefore make e-mobility a practical reality in the future.
Our pitch winning idea was to turn a circular speedway track into a futuristic version of a music box to create the first music track using electric cars. Sensors placed on the tarmac would allow a composer to create a score each time the cars pass over them, and he had 600kms - or one future charge - to produce it.
Unfortunately the 600km soundtrack didn’t go the full distance and the idea was never made. Instead, to raise awareness of BASF’s aim to double the range of electric cars from 300km to 600km on a single charge, we used two electric cars to write a 600km message that spanned two continents. The full film can be found here, but below is a short teaser.
Hertzstück™ Social Campaign
During the London Restaurant Festival 2018, BASF hosted an interactive experience to showcase its latest innovation, an infrared sensor called Hertzstück™, which lets you see things the human eye can’t. Our challenge was to create engaging content to accompany the campaign that would intrigue consumers who didn’t attend the event to find out more. We developed a series of films, which presented the new technology to people in a fun and understandable way.
Corporate Brand Film
Upon winning their corporate business account, we helped develop a new global strategy for BASF and below is the film we made to launch the new brand strategy of optimism to the world. It ran in America, South America & Asia, and also in Europe later this year.