DOVE BODY WASH CHINA LAUNCH
Sadly, in China, dry skin isn’t just dry skin. People use mean labels such as Dry Auntie Skin, Fish scale skin, Desert Skin, Snowflake Leg and even Great East African Riff Valley. So to launch Dove’s new Nourishing Body Wash, with it’s new skin-loving prebiotics technology, we wanted to use the power of softness to fight back against these harsh insults. Cue, our real mermaid, explorer and ice skater, who each mimic the language used in the insults, to confidently defy them.
Directed by Frank Cheng. Photography by Mark Gong.
DOVE SCALP+ HAIR THERAPY US LAUNCH
Did you know that 99% of your hair’s natural beauty, nourishment & strength comes from the scalp? Not many do, as it turns out. And so to launch Dove’s revolutionary new haircare range, it was time to encourage people to unlearn traditional haircare and relearn that the secret to achieving your best hair starts with your scalp. With a higher price point, this campaign needed to exude quality, luxury and beauty cues, and included content, tv, print, online, social and outdoor.
Directed and photographed by Karin Berndl.
DOVE ADVANCED CARE DEODORANT LAUNCH
Launching in North America and Brazil, the aim of this campaign was to make Dove’s new Advanced Care Antiperspirant synonymous with shaving. Afterall, it’s pro-ceramide technology helps repair your skin’s barrier after shaving. Leading with the unique and revealing fact that: when you shave ⅓ of what you take off is skin. So of course, if you do shave it? Dove it.
Directed by Olivia Lang. Photographed by Krystal Neuvill.
