NATURE BASED SOLUTIONS
With Shell’s carbon offsetting scheme customers can choose to ‘offset’ the emissions from their tank of fuel by helping to support projects around the world, which protect and restore natural habitats. We wanted to bring this to life in an imaginative and magical way by seeing the world through children’s eyes during fun games of I Spy, but with a twist.
The global campaign ran across TV, digital OOH, print, radio, display, search, social & retail POS.
Directed by StyleWar.
SHELL RECHARGE UK LAUNCH
We developed a global integrated campaign to promote Shell’s new and expanding EV offering, Shell Recharge. By utilising their expansive network of convenient locations and offering rapid, compatible and subscription free charging, they’re breaking the barriers many EV drivers or potential EV drivers usually face. Therefore they’ve made EV easy. Almost as easy as driving through a ‘power up’ in a video game *brrrrrirng*
